Cigarette and E-Cigarette Retail Marketing on and Near California Tribal Lands
Retail settings are major channels for the tobacco industry to market commercial tobacco products. However, few studies have examined marketing strategies on Tribal lands. The resulting evidence is important, especially given that American Indian/Alaska Native (AI/AN) youth and adults have the highest smoking prevalence of any racial/ethnic group in the United States. In this study, we examined cigarette, e-cigarette, and vape/vaporizer availability, advertising, and price-reducing promotions in retail settings on and within a 1-mile radius of Tribal lands in California. Method. Trained AI/AN community health representatives (n = 8) conducted store observations (n = 96) using a checklist adapted from the Standardized Tobacco Assessment for Retail Settings observation tool. Chi-square analyses were performed to look for potential differences in availability, exterior advertising, and price promotions for cigarettes, e-cigarettes, and vapes between stores…
Participate in a COVID-19 Research Study!
Participate in a COVID-19 study led by USC’s REACH Lab (https://reach.usc.edu/) in the Department of Preventive Medicine. This study is examining the impact of COVID-19 and the resulting global response on your physical activity and mental health.
Study link: https://is.gd/reachlab